Dan Kennedy for Real Estate Agents

The following is a list of Dan Kennedy resources that have sections related to real estate agents and brokers. I complied it by purchasing each book on Kindle and searching the book for “Real Estate” and “Real Estate Agent”. I actually already owned most of them but I did need to re-buy some of them that I owned in paperback on kindle.

I hope it helps and if you know of any other resources (including courses) by Dan Kennedy that have info specifically related to real estate agents, please do let me know by commenting below and I will add it to this page.

Sections like this are quotes.

I should point out that I personally don’t agree with some of what is said in the books. Furthermore, as he co-authored books, some chapters were actually written by the co-author and should not be attributed directly to Dan Kennedy.

Thank you in advance.

No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars

As an example, Tom and Nick Karadza have built a hugely profitable real estate brokerage in Toronto specializing in selling homes as investments to novice and pro investors, and they have built that business on the strength of powerful presentations delivered in their office to prospect audiences, online, and at larger seminars filled by their own advertising.

Kennedy, Dan S.. No B.S. Guide to Powerful Presentations: The Ultimate No Holds Barred Plan to Sell Anything with Webinars, Online Media, Speeches, and Seminars (Kindle Locations 135-137). Entrepreneur Press. Kindle Edition.

At the Main Street, local level, one great speech can differentiate a doctor, lawyer, financial advisor, school operator, restaurant owner, real estate agent, etc., etc., from all competitors and peers and make them a leading expert and famous celebrity in their market.

There is a generic one for audiences of varied kinds of business owners and salespeople, specific ones for single professions or businesses or sales groups—for real estate agents or for financial advisors, for example—and adaptations for delivery by other presenters such as GKIC.com’s Certified Magnetic Marketing® Advisors, for video sales letters delivered online, and for sales letters delivered by mail (see https://GKIC.com).

For example, my real estate training course is $1,000.00 but it will help you become a real estate millionaire in 36 months or less, and it is as complete and systematic as a McDonald’s® franchise that would cost you $250,000.00.

You may be familiar with the real estate investing industry’s version of these, typically promoted on radio, on TV, in newspapers, and by mail as well as online, and held in hotels—often once in an afternoon and again that evening at five different locations in a circle around a city, five days in a row.

When we were in the business of promoting public preview seminars about real estate investing and were traveling from city to city to do it, we chose to do two previews a day in each place even if that wasn’t ideal.

So, here’s a trade secret from “get rich in real estate” multiday boot camps, where training and coaching programs priced from $10,000.00 to $40,000.00 are sold by speakers: Early in the event, a presentation is given about what to say when calling one’s credit card companies to get the credit limits on the cards raised, ostensibly to create some working capital for real estate deals.

In my personal opinion, as an example, selling the above-described get-rich-in-real-estate training to truly poor people with hardly any resources, putting them into debt that is significant for them by buying it, and knowing most lack the basic business and negotiating capability required is predatory and dumb business to boot.

It also includes the dentist, cosmetic dentist, cosmetic surgeon, investment advisor, real estate agent, school owner, interior designer, etc., etc., operating a business in a local market, who can benefit by having a presentation they do to small groups invited into their offices or to civic or business club groups available to any size audience—even an audience of one, online, on demand, in a self-operating theater.

Of all the strategies that I provide to them, I think making effective presentation to groups of real estate agents and others who can refer business to the inspectors is the most powerful and affordable.

Fortunately for home inspectors, most real estate offices have agent meetings and the managers are usually open to having an outside speaker, so most of the inspectors who use my methods for this are doing in-office, small group presentations and can, if they are willing, do a lot of them.

For the home inspector, the best Connector is the real estate agent.

No one can buy or sell a house without getting a home inspection done, but much more often than not, the real estate agent is the first person to deal with the customer, and that agent, by his or her recommendations, can control the home inspector used, the mortgage lender used, and the title company used.

For example, personal injury attorneys are the equivalent of real-estate agents to a chiropractor,.

We teach our home inspectors to assemble information and ideas that can be genuinely useful to the real estate agents.

Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause

I once owned an interest in a thriving company that took the home party (tweaked to “crime safety class”) into company, hospital, real estate office, etc. break rooms, there to sell chemical deterrents on key chains and other personal defense products, averaging $300 to $500 in sales per small class, enabling “instructors” working part time to earn upward of $1,000 a week, $50,000 a year.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 143-146). Advantage Media Group. Kindle Edition.

The “free preview seminar” became the predominate means of selling “how to get rich in real estate” (thanks to Al Lowry Jr.) in the 1960s through the 1980s—and continues to this day, with traveling “preview speakers” working rooms filled by the old standby of big newspaper ads as well as radio spots, TV infomercials, direct mail, and online marketing.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 155-158). Advantage Media Group. Kindle Edition.

In the “get-rich industry”—with old reliables like real estate or the newest fad-opportunity of the moment, like web sites on Internet malls or making money on eBay or Facebook—“preview speakers,” who camp in each town for a week and do the free afternoon and evening seminars in order to get people into paid weekend seminars, where they are then sold pricey packages, routinely make $250,000 to $2.5 million annually.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 290-293). Advantage Media Group. Kindle Edition.

I and a chiropractor client of mine did the first public seminars selling chiropractic manipulation-under-anesthesia, and I once owned one-third of a very successful sales operation, selling Mace keychain chemical deterrents, with speakers doing “crime safety seminars” at companies’ lunchrooms, real estate offices, etc.—in that business, our top saleswoman made $50,000 part time in one year, in the 1980s.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 303-307). Advantage Media Group. Kindle Edition.

Seven out of ten real estate agents have attended Craig Proctor’s seminars.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 442-443). Advantage Media Group. Kindle Edition.

Just as an example, I was once interviewed on the monthly call and audio CD put out by the real estate giant Keller-Williams to their top brokers and agents—as the author of a book.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 554-555). Advantage Media Group. Kindle Edition.

Al Lowry’s original get-rich-in-real-estate book, which birthed an entire industry, was essentially his preview seminar speech put on paper.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 594-595). Advantage Media Group. Kindle Edition.

When the collection plate is passed, a mood has been created, a sermon rich with imbedded salesmanship, emotional manipulation, and subliminal commands has been given, peer pressure is visibly applied, and starving orphans or construction of hospitals in distant lands or some such eleemosynary initiative invoked—with no mention made of how much of the money is paying for salaries, overhead, travel, being routed to “the home office,” then invested in real estate, stocks, bonds, loaned to build casinos, and so on.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 1316-1320). Advantage Media Group. Kindle Edition.

As I mentioned elsewhere in this book, the “instructors” of our “crime safety classes” were certain to get better results with an audience of women real estate agents in an area where a serial rapist attacking women agents at empty homes was on the loose and in the news than an audience of women in general at a civic club luncheon.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 1683-1686). Advantage Media Group. Kindle Edition.

You’ll be unlikely to find a get-rich-in-real-estate speaker anywhere in the world not using it today.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 1780-1781). Advantage Media Group. Kindle Edition.

I developed this when speaking-to-sell in bad environments with bad audiences, like with eight real estate agents who didn’t want to be in their office’s compulsory sales meeting, hungover, still half-asleep, one or two reading the newspaper, all checking watches.

Kennedy, Dan. Speak To Sell: Persuade, Influence, And Establish Authority & Promote Your Products, Services, Practice, Business, or Cause (Kindle Locations 1837-1839). Advantage Media Group. Kindle Edition.

No B.S. Ruthless Management of People and Profits

Other clients have professional practices, retail stores, or open-to-public offices like insurance agencies or real estate offices.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 1090-1091). PGW – A. Kindle Edition.

Like hiring a real estate agent to find you a farm.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Location 2844). PGW – A. Kindle Edition.

As the nation’s only commercial lender that always leads with the best commercial loan product for owners of small and mid-sized firms purchasing or constructing their own commercial real estate, we are proud supporters of America’s entrepreneurs and their smarter wealth creation through our little-known commercial loan product.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 2962-2965). PGW – A. Kindle Edition.

Quizzed, he wasn’t counting $100,000.00 put into his retirement accounts, a large low-interest loan he was using to invest in very profitable real estate, rental payments he got from his company for his vacation home and boat when he hosted meetings there, and, of course, the salary paid to his unemployable brother-in-law he’d have to support anyway.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 3230-3233). PGW – A. Kindle Edition.

A business owner must measure his success, in large part, by the amount of the gross that runs through his hands that he is able to get out of the business and into untouchable and reasonably secure investments, such as cash in Federal Deposit Insurance Corporation (FDIC)-insured banks, top-rated bonds, and real estate in stable markets.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 3240-3242). PGW – A. Kindle Edition.

One of the chapters in the book profiled people who got rich during the Great Depression begun in 1929, some by buying real estate and hotels and businesses, some by starting particular types of businesses.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 3452-3454). PGW – A. Kindle Edition.

For example, as I was putting the finishing touches on this book, we were in the early stage of a potential tidal wave of residential real estate foreclosures and forfeitures, flooding banks and lenders with a predicted 1.2 million to 1.6 million properties in an 18-month period.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 3466-3468). PGW – A. Kindle Edition.

Add much pressure, say, from a liberal President and Congress eager to tax the pants off “the rich,” lay on a bank-breaking socialist health-care system, make “free” preschool and college available to all; or from finally rising interest rates and stagnating or dropping real estate values; or from stock market correction backward by 1,000 or 2,000 points or more possibly, partly spurred by liberals’ announced desire to raise capital gains taxes to equal income taxes; or—well, the list goes on.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 3489-3493). PGW – A. Kindle Edition.

When I need to know something in the area of real estate, there are a few experts in my Circle 2 whom I can call on, and there are others in Circle 3 whom I can call on who can connect me to the right people.

Kennedy, Dan S.. No B.S. Ruthless Management of People and Profits (Kindle Locations 3682-3684). PGW – A. Kindle Edition.

No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich

His brand-licensing business has skyrocketed in earnings and expanded just from taking “points” off the top of real estate projects bearing his name but built and sold by others to a dizzyingly wide range of products and services, from mortgages to men’s clothes and even mail-order steaks sold on QVC® and in the Sharper Image® catalog.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 17). Entrepreneur Press. Kindle Edition.

Of late, Trump is far more in the Trump business than in the real estate business.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 17). Entrepreneur Press. Kindle Edition.

Yet when have you seen any real estate advertising specifically aimed at single women?

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 20). Entrepreneur Press. Kindle Edition.

Because one investor enunciated for us what others have not but must be influenced by: he, a New York resident attending his mother’s funeral in Iowa, saw Garman’s ad, called, and bought several hundred thousands of dollars of small-town Iowa real estate on impulse, based on nostalgia for his youth.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 60). Entrepreneur Press. Kindle Edition.

This may require insurance companies, doctors, hospitals, HMOs, real estate developers, and community operators to all come together in new joint ventures, or a big company from one of the involved industries—say, Marriott (already very active in assisted living and, obviously, in travel)—to be the organizer, or an entirely new type of corporation to be created.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 63). Entrepreneur Press. Kindle Edition.

There is ample room for niched organizations serving boomers or only affluent boomers, largely copying AARP—for example, an association for affluent boomer travelers or affluent boomer real estate investors or affluent boomer golfers.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (pp. 67-68). Entrepreneur Press. Kindle Edition.

(Boomers believe real estate is the safest of investments, can still quote Will Rogers on the subject, and believe it outperforms all other investments over time.)

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 73). Entrepreneur Press. Kindle Edition.

Since the leading-edge boomers have just hit, most real estate experts expect a flood of boomer buyers into the second-home or vacationhome market in the next few years.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 73). Entrepreneur Press. Kindle Edition.

To me, this means the way the real estate industry works with boomer clients has to change, or the boomers will replace Realtors® with other means of meeting their needs.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 74). Entrepreneur Press. Kindle Edition.

This presents growing opportunity for real estate investors rather than agents to immediately relieve the boomer-owner of his current property, but somehow whoever is at that end of the process must also be able to support the boomer in finding and purchasing the new home, and vice versa.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 74). Entrepreneur Press. Kindle Edition.

Self-employment is one of the most reliable paths to first generation wealth, supplemented by real estate investment.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 79). Entrepreneur Press. Kindle Edition.

Another multimillionaire client now traveling around in his two private jets and living in what can only be described as a palatial estate in Florida was once working as a car mechanic, and recalls having to explain to his wife that they could not afford to have the clothes dryer repaired and having to borrow the money to go to his first seminar on real estate.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 80). Entrepreneur Press. Kindle Edition.

I got my first bank loan from a 70-year-old entrepreneur who owned the small-town bank outright, and the mill, and the main street restaurant and hardware store, and most of the real estate as far as the eye could see in any direction.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 81). Entrepreneur Press. Kindle Edition.

They are hitting a time of realization that they have not created sufficient wealth for retirement, and are turning to real estate ownership tied to their businesses as a means of accelerating wealth, and converting rental payments that enrich their landlords to equity for themselves.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 86). Entrepreneur Press. Kindle Edition.

On his behalf, we then collect information from his accountant, real estate agent, general contractor, attorney, and office manager rather than asking him to play fetch.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 87). Entrepreneur Press. Kindle Edition.

I have several clients in the investment real estate field, who have been largely unaffected by the troubles that began dominating the news from mid-2007: the mortgage meltdown, tightening of available credit, slow housing market, drops in values.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (pp. 96-100). Entrepreneur Press. Kindle Edition.

Right now, there is blood in the streets in our real estate market.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 100). Entrepreneur Press. Kindle Edition.

Their calculations predicted 2.7 million home remodeling projects and 605,000 purchases of new primary residences or additional secondary or vacation residences by affluents and ultra-affluents, from fall 2007 through fall 2008—even while mainstream real estate and home improvement spending was expected to be in a slump.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 194). Entrepreneur Press. Kindle Edition.

My long-time Platinum Member Ron LeGrand, the leading authority in America on independent, innovative real estate investing and “quick-turn real estate,” has indulged a personal passion by buying an entire Alaskan fishing resort

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 204). Entrepreneur Press. Kindle Edition.

My client Rob Minton, creator of the Income For Life real estate investing service offered in more than 100 cities, frequently urges people to “invest to demand.”

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 205). Entrepreneur Press. Kindle Edition.

It’s solid, sound advice, and not just for an investor choosing stocks, funds, or real estate, but also for an entrepreneur investing your time and energy as well as your money in developing products, services, and businesses and in acquiring customers.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (pp. 205-206). Entrepreneur Press. Kindle Edition.

If you want to invest in real estate, there are all sorts of it for sale where you live.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 222). Entrepreneur Press. Kindle Edition.

My real estate investments are mostly in Iowa and surrounding areas, and I’ve never gone there or seen them.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 224). Entrepreneur Press. Kindle Edition.

Based on data from the Mendelsohn Affluent Surveys, we know that the one-in-five group is roughly 200% more likely to own or lease three or more cars per household and 50% more likely to buy at least one new car this year; 200% more likely to own laptops and handhelds; 250% more likely to invest in real estate in addition to their own residences.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (pp. 257-258). Entrepreneur Press. Kindle Edition.

Another commercial real estate broker in Iowa dealing only with local sellers and buyers can’t.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (p. 263). Entrepreneur Press. Kindle Edition.

An example that I created for one of the most successful and celebrated real estate agents in all of North America, Craig Proctor, appears in Figure 36.1. As you can see in his example, when you Illustrate Your Process, you take everything you do in delivering your services or products and break it up into individual, named steps.

Kennedy, Dan S.. No B.S. Marketing To the Affluent: No Holds Barred Kick Butt Take No Prisoners Guide to Getting Really Rich (pp. 326-327). Entrepreneur Press. Kindle Edition.

IF BUYING OR SELLING A LUXURY HOME, SURELY YOU DON’T WANT AN ORDINARY REAL ESTATE AGENT, NOW DO YOU?