In 2003 my friend and business partner Paul and I began investing in real estate together in Northern Colorado.
I'm not certain how it started, but almost immediately other local real estate investors were interested in learning what we were doing. I was getting so many requests for coffee and lunch meetings where we'd have essentially the same conversation repeatedly that Paul and I decided we'd get together once a month at the public library instead of individual coffee and lunch meetings. As I recall it, the decision to get a group of real estate investors together was a practical solution to take back control over some of my time. I figured I could save time and share what we were doing in our investing business, what was working, and what wasn't just one time each month instead of having the same conversation over and over.
We held meetings just about every month at the library for quite a while, but eventually, we changed to having meetings at various restaurants as we increased the frequency of the meetings from monthly to weekly. I first got my real estate license in 1998, but never really used it consistently to help local buyers and sellers. When I finally decided to start using my real estate license to help other people buy and sell houses, the real estate investor group we had formed quickly become my primary source of business. I guess it should not have surprised me; the majority of my friends and network were people I had met through real estate investing and most through the investor group meetings. Over the last 15 years, I learned a lot about what makes a good real estate investor meeting that attracts the right kind of real estate investors and what doesn't work.
On a profound, life-changing cruise through the Panama Canal in 2018, I decided to write three books to help other real estate agents learn the why and how of working with real estate investors through a real estate investor group. It did not take long for me to realize that this information was equally valuable to lenders, accountants, insurance agents, financial advisers, real estate attorneys, title representatives and other real estate investors.
The trilogy I envisioned consisted of three books that covered:
- Why work with real estate investors and run a real estate investor group
- How to start your very own, profitable real estate investor group in your market
- How to run your profitable real estate investor group
Before investing the hundreds of hours it takes to write and publish a book (or three in this case), I looked on Amazon to see if I could find a book on starting or running a real estate investor group, club, or association. Nothing. Not a single title. So, I decided to write that missing book (or three).
Why Work With Real Estate Investors Through a Real Estate Investor Group
In the book on “why” you would want to work with real estate investors, I will share with you some of my personal story as a real estate investor and the insight I've gained as an investor. But, more valuable to you, I will share with you why, as a real estate agent like me, you should focus your brokerage business activities on working with the right kind of real estate investors. Not all real estate investors are created equal and trying to work with the wrong type will leave you both poor and frustrated. Working with the right kind of real estate investor will leave you enriched, energized, and empowered.
I will share with you sensitive information about my brokerage and the financial success of our brokerage business. I'm not a struggling real estate agent that has decided to move from working with buyers and sellers to writing books because my brokerage business is not profitable. For the last couple years, I've been in the top 1% of the real estate agents in my market working almost exclusively with real estate investors from our real estate investor group, and I'll open my kimono and share with you actual numbers so you can have the confidence to do it yourself in your market.
Working with real estate investors will allow you to work with fewer clients and make more money. In fact, that's the name of the book:
Fewer Clients, More Money: How working with a small group of Real Estate Investors can dramatically improve your real estate brokerage profitability with less work and headaches.
In the book you will learn:
- Why real estate investors?
- What are the different types of real estate investors and what are the pros and cons of working with each?
- Why own a real estate investor group?
- How do you monetize the real estate investing group?
- Do you want to work with buyers, sellers, or both?
- How do you attract your ideal client with your real estate investing group?
- How well can you do by running a real estate investor group?
- How much time will you save running an investor group?
- How I think about our real estate investing group in terms of Larry's Kendall's Ninja Selling and Gary Keller's Millionaire Real Estate Agent.
- How do you have an amazing Q4 working with real estate investors when other agents often struggle during the holidays?
- How do you avoid working with the wrong types of real estate investors like low-balling, ungrateful, time sucking vampires and only work with amazing ones?
- How do you generate a “locked in”, automatic, reliable stream of immediate sales and banked, future sales from your investor buyers and sellers?
How To Start a Profitable Real Estate Investor Group for Real Estate Agents
Once you've gone through the “why” book, Fewer Clients, More Money, and learned why you should work with real estate investors through a real estate investor group, the next step is to start your own real estate investor group. I call this the “start” book in the trilogy and it covers all the information you need to create your own group in your market.
This book is called:
How To Start a Profitable Real Estate Investor Group for Real Estate Agents: The simple step-by-step process any real estate agent can use to attract and retain an army of investors that know, like, trust, and buy with you.
In the book you will learn:
- How do I determine a name for my group?
- Should you form a club, association, or group?
- How do I setup my domain name and website?
- How do I setup the Meetup website?
- How do I setup social media for my group?
- How do I jumpstart the marketing of the group including setting up social media and a list of other places to market your group?
- What are the costs of running a group?
- What do you look for in a meeting space and how do I find one?
- What supplies should I buy to start a group and about how much will it cost?
- What are the top 12 most popular classes?
- Bonus: 100 Ways to Get a Client – Part I
- Bonus: How to Double, Triple, or Even Quadruple Your Business
How To Run a Profitable Real Estate Investor Group for Real Estate Agents
You now know “why” you should work with real estate investors through a real estate investor group from the Fewer Clients, More Money book and how to “start” your very own group from the How To Start a Profitable Real Estate Investor Group. Next, you need to know how to “run” your group to maximize the value you add, the clients you get, and the profit you make.
This book is called:
How To Run a Profitable Real Estate Investor Group for Real Estate Agents: Become the dominant real estate agent in your market working with repeat buyers that invest from the MLS.
In the book you will learn:
- How do I market my real estate investor group and individual classes to get more real estate investor members?
- How do I get speakers?
- What classes should I run and how frequently?
- How do I check-in members to meetings and why?
- How to run a meeting and why?
- How do I create the right culture and community in my group?
- What do your invitation emails look like?
- How and why do you record the classes?
- What do you do with the recordings after class?
- What are the top 50 most popular classes?
- What promotions can you run to get new members and encourage referrals?
- Bonus: 100 Ways to Get a Client – Part II
So, join me as I help you learn about why you should work with real estate investors and specifically work with them through a real estate investor group. And, continue with me as I explain how to start and run a profitable real estate investor group as a real estate agent.
If, after you have read these books, you decide you'd like my help in starting or running your own local real estate investor group, I've set up some additional opportunities for us to work together in that capacity. I'll share more of those with you where appropriate.