Marketing to Find Off-Market Deals

Learn how to do marketing to find off-market deals to find creative financing and fixer upper properties as a real estate entrepreneur in this special class recording.

Listen to the audio of this for free on the real estate investing podcast.

Or, access the video recording and download the handouts by logging into your account.

Topics discussed include:

How real estate investors find deals from The Millionaire Real Estate Investor book by Gary Keller et al
Why Motivated Sellers? Creative Transactions and Fixer Upper Properties.
Where are we in the Real Estate Investor Daily Checklist?
1-Step versus 2-Step Marketing
The Importance of Being on the Right Side of the Desk
Answering Service Questions and how to make an offer on the first call (to your answering service)
How Much to Spend on Marketing Tests?
Marketing Beliefs
Sifting and Sorting to find the best deals
Staying out of the Feast and Famine cycle
Looking inside and outside the industry for the best marketing ideas
Marketing Modeling Spreadsheet (download available)
Target Profit
Goals and Metrics
Motivated Sellers for Lazy and Poor Folks
Lazy Marketing Methods for those with more money than time to find deals
Poor Marketing Methods for those with more time to invest in finding deals than money
Dan Kennedy's 3 Ms of Marketing: Market, Message and Media
Market and info of the best market to pursue
Motivated Seller Marketing Headlines (the list)
Alternative Marketing Headlines
Market to Message Match
The importance of making multiple contacts and following up
Credibility Packet and Testimonials (including a downloadable sample so you can see one)
Commit to Improve Your Response Rate In All Your Marketing
Success Ratios: how much work to get a deal from a variety of sources
Testing Versus Buying Tested Marketing
Sample Elevator Speech
Sample Real Estate Investor Business Card (including a special twist used for raising private money)
Sample Bandit Signs
Adapting to buying from motivated sellers in hot markets (what changes)
Why direct mail? Pros and cons.
Defining your farm area for direct mail.
Mailing List Selection Criteria
Mailing List Sources
Mailing List Hygiene
Direct Mail Marketing Messages (including a number of sample letters and postcards)
Direct Mail Marketing Media to use to find deals
What name should you use on your marketing?
What phone numbers, website, email address and return mailing address should you use on your marketing?
Mailing Services
Plus much more

This was a live class recorded to help real estate entrepreneurs utilize a variety of marketing strategies to find off-market deals real estate deals including creative financing and fixer uppers.