I’m probably butchering the story, but the marketing concept has stuck with me. So, my bastardized version of the story that Dan Kennedy would tell is that there was a dentist that would move to a new town, start up a new dental practice and shortly after would be the number one dentist in town. Then, he’d sell the business, move to a new town and start over again. Eventually, as the story goes, some of the dentists in town approached him and asked, “what are you doing to get all these new clients and grow your business when we’ve been in town with dental practices for years?” The marketing savvy dentist would then tell them that he knows 100 different ways to acquire a new dental client each month and he does ALL of them.
Back in May, 2016 I had a thought: what if I could get 50 new Nomad™ clients in the next 12 months that would be buying a house every year for the next 10 years. That’s what the Nomad™ model suggests: you buy a new home each year as an owner occupant and convert the previous to a rental.
I liked the idea of thinking about it in this way. It is how I think about a lot of things… break out the process into steps and then look at what I can do at each step to make it better, easier, more profitable, more fun. One of the steps to doing 50 transactions a year consistently is to find new clients and if you want to work with Nomads that means finding 50 new Nomad™ clients that you can help with your excellent service and the classes we provide on your behalf.